Calls to Action: how to increase sales through amazing CTA’s

You’ve got a great website. You also have an amazing product that blows the socks off the competition. You should be making money hand over fist, right? Well… maybe. Are your sales slow? Are you on the hunt for a silver bullet to solve your marketing woes? Well, while there’s no real silver bullet for …

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University Web 2.0: Make Applying Easier

You know the drill: to cover and increase your university’s budget, more tuition-paying students need to apply to your school to cover administration fees and, of course, your salary. You’ve tried everything to attract applicants, but, application rates are low and you can’t figure out why. Have you thought that, maybe, your website and application …

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Attract new customers (by losing a few)

Every business loses customers. It’s the nature of working in a fast-paced market arena where choice is plentiful and customer satisfaction is hard to maintain. While some businesses may see losing a few customers as the end of the world, really smart businesses use failure as a way to learn and improve. Harness the power …

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How aggressive marketing backfires

Marketing is an essential part of almost every business model. Getting the tone of your advertising right, discovering the best demographics to focus on, and how much you have to spend in the process requires research and a dedication to your vision. But it’s also important to determine just how aggressively to market your product …

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The Power of Referrals (and how to get them)

Here’s a hypothetical for you: Lets say that today you’re tired from a long night out on the town. For a little pick me up, you want to get a cup of coffee. But you don’t want just any old coffee– you want the best cup of coffee possible, a cup of Joe that will …

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Want to Get More Customers? Write a Unique Selling Proposition

Today’s marketplace is flooded. New businesses open every day, and unless the product or service you’re offering is an utter game changer, you’re competing with a hundred other businesses. Of course, having competition is a part of doing business, but how do you set your service or product apart from the pack? The answer is …

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How Designers Determine Their Rates

If you ask five designers for estimates on the same project, you’ll get five prices that vary wildly. Which can be crazy-making. Let me explain how this happens. A slew of data points go into putting a proposal together: Scope. The goals, size, and complexity of the project—the amount of work required to solve the …

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Plan the perfect website project – Part 5 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Duck Duck Goose isn’t how you should find and choose your team. There are two teams you need, the first is your internal team, the second is your external team which is an agency or freelancer.   Right at the start …

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Plan the perfect website project – Part 3 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Last week I outlined why your customers are worth their weight in gold. Today we’re going to dive into the state of your current website. Let’s take a look at what you’re rocking with now shall we? Before you can …

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Plan the perfect website project – Part 2 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Last week you learned a little about your organization and why you’re so special. Today we’re going to dive into who your customers are and why they are critically important. Your website is your story. But like any good storyteller, …

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