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How to write a great project proposal

By December 16, 2013February 12th, 2014No Comments

In today’s marketplace, if you can’t write great proposals, you won’t be able to sell your services, and in turn you won’t eat.

Let’s face facts: we’re in a buyer’s market when it comes to most services. For every job I send a proposal for, I’m competing with five, ten, or even more other agencies.

When you’re stuck in a crowd like that, you’ve got to find a way to set yourself apart, or face 20:1 (or even longer!) odds on winning that awesome project. The best way to set yourself apart is to build a personal relationship with a potential client before you ever pitch your business, but writing a good proposal comes a close second. Even if you have a prior relationship, a good proposal helps reinforce your ability to deliver.

The truth is that a great proposal will push you to the top of the stack.

So do you want to know how to create a great project proposal?

Understand your target.
Make sure that you know what the business is, who the person you’re sending the proposal to is, and every small detail you can google. The more you know the potential client the better.

Keep it simple.
Use short descriptions, space everything correctly, and get to the point quickly. No one wants to read a 10 page proposal

Make the document look great!
This document is the first thing that a potential client is going to see that is specifically tailored to them. Make sure that it looks great, and gives them a taste of what they would get if they paid for your services.

Price is right.
If you bid too high, than might as well not spend your time doing it. The price HAS to reflect the level of services that you will provide. If the proposal looks like $10,000 than the client will be more apt to believing and ultimately paying that price. But if the proposal looks and feels like it’s not worth the time spent to view it, you’re out quicker than you realize.

Would you like a proposal?

If you would love to see these four awesome steps in action, than wait no longer! Head over to my start a project page and send me your details. I would love to send you a great project proposal!

Josh Starr

Josh Starr

Entrepreneur / Graphic Designer / Web Designer / NonProfit Founder