“We are so glad that we went with Josh to build our new website and patient scheduling app. Josh is easy to work with, set clear expectations, met all our deadlines, and went above and beyond to problem solve where it was needed. We love our new website and the patient app is a game changer for us. We are thrilled to plan new projects and continue to work with Josh in the future. If you want someone who will help you/ your business stand out and rise above the competition – Solid Giant is a clear choice!”
– Courtney Nappo, Advanced ENT & Allergy
Advanced ENT & Allergy: Enhancing Security, Performance, and Accessibility
As the founder of Solid Giant, I had the opportunity to work with Advanced ENT and Allergy, one of the largest ENT and Allergy practices in the Kentucky and Indiana area. With eight locations and over 130 staff, they provide a full spectrum of ear, nose, throat, and allergy care, as well as comprehensive head and neck surgery services.
The Challenge
When Advanced ENT & Allergy approached us, they were facing several critical issues with their online presence:
- An outdated website that wasn’t mobile-friendly or SEO-optimized
- A proprietary CMS that hindered content management
- Lack of HIPAA-compliant forms and data handling
- Poor website performance and security vulnerabilities
- Inaccessible design that didn’t meet WCAG standards
- An inefficient appointment booking system
Their premium brand wasn’t reflected in their digital presence, and they were losing potential patients due to these technical shortcomings.
Our Solution
We implemented our Healthcare WordPress Security & Performance Suite and our Healthcare WordPress Compliance & Accessibility Package to address Advanced ENT & Allergy’s challenges comprehensively.
- Security & Performance Enhancements:
- Developed a custom security plugin to protect patient data
- Implemented monthly security audits and vulnerability assessments
- Set up proactive security patching and updates
- Created custom firewall rules to prevent unauthorized access
- Installed malware scanning and removal tools
- Established security log monitoring and analysis
- Developed performance optimization plugins
- Conducted monthly performance audits
- Optimized the database for faster queries
- Implemented custom caching solutions
- Integrated a CDN for improved load times
- Compliance & Accessibility Improvements:
- Developed custom compliance and accessibility plugins
- Conducted regular HIPAA compliance scans
- Created HIPAA-compliant forms for data collection
- Implemented encryption for sensitive data
- Set up robust access control and user permission management
- Ensured WCAG 2.1 AA compliance
- Performed monthly accessibility audits and remediations
- Enhanced keyboard navigation for better usability
- Optimized the site for screen readers
- Adjusted color contrast and font sizes for readability
Additionally, we redesigned their website with a focus on mobile optimization and SEO. We also developed a web application that integrates with their EHR system, allowing patients to book appointments directly through the website.
The Results
Our comprehensive WordPress solutions transformed Advanced ENT & Allergy’s online presence:
- Security & Performance:
- 99.9% uptime achieved through robust security measures
- 50% reduction in page load times
- Zero security breaches since implementation
- Compliance & Accessibility:
- 100% HIPAA compliance for all online forms and data handling
- WCAG 2.1 AA compliance achieved, opening the site to all users
- 30% increase in form submissions due to improved accessibility
- Overall Business Impact:
- 32% increase in organic traffic due to improved SEO and performance
- 23% increase in new patients
- 124% increase in website visitors
- Operational Efficiency:
- 75% reduction in staff time spent managing appointment requests
- 90% decrease in website management costs
The new website and custom applications not only reflected Advanced ENT & Allergy’s premium brand but also significantly improved their patient acquisition and operational efficiency. The investment in our Healthcare WordPress services has yielded substantial returns, setting a new standard for their digital presence in the healthcare industry.
By continuously monitoring, updating, and optimizing their WordPress site through our monthly services, we ensure that Advanced ENT & Allergy stays at the forefront of digital healthcare, providing a secure, high-performing, and accessible online experience for all their patients.
32
Organic Traffic Up
23%
Increased New Patients
124
Increased Visitors