“We are so glad that we went with Josh to build our new website and patient scheduling app. Josh is easy to work with, set clear expectations, met all our deadlines, and went above and beyond to problem solve where it was needed. We love our new website and the patient app is a game changer for us. We are thrilled to plan new projects and continue to work with Josh in the future. If you want someone who will help you/ your business stand out and rise above the competition – Solid Giant is a clear choice!”
– Courtney Nappo, Advanced ENT & Allergy
Advanced ENT & Allergy
Advanced ENT and Allergy provides a full spectrum of ear, nose, throat and allergy care as well as a full complement of head and neck surgery across the Kentucky and Indiana area. With eight locations and over 130 staff, it’s one of the largest ENT and Allergists in the area.
Board certified physicians provide a complete array of diagnostic and therapeutic services for any and all healthcare needs associated with the head and neck. In addition to general ENT, specialized medical expertise in Allergy Care, Pediatric ENT, Hearing and Balance Restoration, Head and Neck Surgery, Advanced Sinus Care, Thyroid Evaluation and Treatment, and Aesthetics is available to our patients. Another invaluable service to referring physicians and patients is the Clinical Research Center that positions Advanced ENT and Allergy to participate in the testing and development of cutting edge medical products and services.
The Challenge
Advanced ENT & Allergy had an older website that wasn’t mobile friendly, SEO optimized, or easily managed by the marketing team. So when they approached me to redesign the website, it was clear that they’d see some fantastic results. They were using a proprietary CMS that prevented them from adding their own content, or editing what was already there.
They were also using a simple patient request form that didn’t allow the potential patient to see Physician availabilities. Which lead to decreased patient appointments, and a tremendous amount of staff management internally, since every new request would have to be manually reviewed and approved before the appointment could be confirmed.
Advanced ENT & Allergy has a premium brand, and the challenge was to carry this premium brand into the digital world, while helping increase visitors to patients.
My Solution
I redesigned and developed the main website as a mobile optimized WordPress website, that focused on increasing visitors into new patients. The website is optimized for SEO, which helps increase organic searches for ENTs in the area. The website is also mobile friendly, since the lion share of traffic is coming from mobile, it had to display and load quickly.
I also designed a web application that allows a website visitor to schedule an appointment with their physician through the website. So they don’t have to request an appointment and wait to hear back anymore. The visitor can go to the website and book an appointment right way. This patient scheduling application ties directly into Advanced ENT & Allergy’s Electronic Health Records system. So now there’s very little friction for a new patient to request an appointment.
The Results
Advanced ENT & Allergy has a beautiful and mobile optimized website, that they can easily manage themselves. They no longer have to go through a third party website vendor to make changes to their website. They also have a highly converting patient appointment scheduling app that ties directly into the EHR, and adds the appointment directly into their internal system. The time and resources they’ve invested into their website is already paying dividends in organic traffic, as well as new patients.
32
Organic Traffic Up
23%
Increased New Patients
124
Increased Visitors