“Josh has been so wonderful to work with over the past years. His commitment to excellent work and his innovative mindset ensure his products exceed expectations. We are so happy to consider him a part of the team.”

Gabe Riggs, Norton Healthcare

Norton Healthcare

Norton Healthcare serves patients across Greater Louisville, Southern Indiana, the commonwealth of Kentucky and beyond. The not-for-profit hospital and health care system is Louisville’s fourth largest employer, with 250 locations employing more than 16,500 employees, over 1,500 employed medical providers and approximately 2,000 total physicians on its medical staff.

The estate includes five hospitals with 1,907 licensed beds, seven outpatient centers, 16 Norton Immediate Care Centers, eight Norton Prompt Care at Walgreens locations and an expanded telehealth program. The hospitals provide inpatient and outpatient general care as well as specialty care including heart, neuroscience, cancer, orthopedic, women’s and pediatric services. A strong research program provides access to clinical trials in a multitude of areas.

The Challenge

Norton Healthcare were paying over a million dollars a year for their website, a cost which was largely attributable to the proprietary Content Management System (CMS) they were using, which was not just expensive, but also outdated, unnecessarily complex and difficult to use. Recognizing that they needed a new website provided an opportunity to address these limitations and make it easier for the marketing team to manage.

Key requirements were for a solution which was quick, highly effective at communicating important messages and designed to deliver conversion of visitors to patients.

My Solution

Having worked with this client in the past, and with previous experience delivering effective website migrations to new CMS systems in the healthcare sector, Norton Healthcare were keen to work with me again and to avoid the complexity of a large web development agency with multiple staff involved. They asked that the project be delivered quickly and set out a list requests that the new site needed to be able to handle.

Over 3-months the entire website was completely redesigned, moving to a mobile-optimized site which was fast, responsive and easy for the marketing team to keep up to date with fresh content. As the project progressed, I worked with the organization’s IT team to pull in their hospital locations and doctors from their API. WordPress was chosen as the new CMS and all the content, pages, posts and media were migrated across to the new site.

Throughout the project a strong working relationship was maintained with the senior management team and the Marketing and IT departments to ensure the rollout was quick, effective and supported with relevant training.

The Results

Completed in record time the new site saved over a million dollars annually for Norton Healthcare and has delivered a website that effectively presents a premium healthcare brand to the community. It has also delivered a million hits each month and has proven highly effective at converting those visits into patients. All the project stakeholders, and especially the marketing team, are delighted with the results of the project.


Increased Load Speed


Saved per year


Patient Appointments