Leading Children’s Hospital Transforms Online Presence with Solid Giant

I recently had the opportunity to work with one of the largest children’s hospitals in their region, a prestigious 300-bed facility serving over 170,000 patients annually. This hospital is renowned for providing expert pediatric care to children regardless of their families’ ability to pay.

The Challenge

When the hospital approached me, they were facing several critical issues with their online presence:

  1. An outdated, proprietary CMS that was costly and inflexible
  2. Lack of internal control over website content and management
  3. Poor website performance and security vulnerabilities
  4. Non-compliance with healthcare regulations and accessibility standards
  5. An ineffective user experience for both parents and children

The hospital’s marketing team was eager for a solution that would allow them to communicate effectively and build a premium digital experience, but the scale of the project was beyond their internal capabilities.

Our Solution

Understanding the urgency and importance of the project, I proposed implementing both our Healthcare WordPress Security & Performance Suite and our Healthcare WordPress Compliance & Accessibility Package. This comprehensive approach included:

  1. Security & Performance Enhancements:
    • Migration to a self-hosted WordPress environment with 99.99% uptime
    • Development of custom security plugins for healthcare-specific threats
    • Implementation of performance optimization techniques for fast load times
    • Regular security audits and vulnerability assessments
    • Proactive security patching and updates
  2. Compliance & Accessibility Improvements:
    • Development of HIPAA-compliant forms and data handling processes
    • Regular compliance scans for healthcare regulations
    • Implementation of WCAG 2.1 AA accessibility standards
    • Creation of a child-friendly, accessible design

We completed the entire project within a tight timeframe, allowing the hospital to avoid renewing their expensive CMS contract and launch the new site at the start of their fiscal year.

The Results

The implementation of our Healthcare WordPress solutions transformed the hospital’s online presence:

  1. Security & Performance:
    • Zero downtime in 3 years since launch, despite serving millions of visitors annually
    • 900% increase in website speed
    • Enhanced security with no reported breaches
  2. Compliance & Accessibility:
    • Full HIPAA compliance for all online forms and data handling
    • Improved accessibility for all users, including children and those with disabilities
    • Streamlined content management process for the marketing team
  3. Overall Impact:
    • Serving 185,000+ patients in 2020, partly attributed to improved online presence
    • Expanded to 32 locations, supported by effective digital communication
    • Hundreds of thousands of dollars saved annually on CMS licenses
    • Significant growth in digital marketing effectiveness and patient conversion rates

By providing ongoing maintenance and optimization through our monthly services, we ensure that the hospital’s WordPress site remains secure, compliant, and high-performing. This case study demonstrates how our specialized healthcare WordPress services can transform a medical institution’s online presence, improving both operational efficiency and patient engagement.

185,000

Patients in 2020

32

Locations

900

Speed Increase