The missed-call math: how PE-backed home services platforms leak EBITDA before a tech is dispatched.
Across a typical home services brand, roughly 27% of inbound calls go unanswered, and Invoca estimates each missed call is worth about $1,200 in lost revenue. On a single brand, that's a nuisance. On a 25- to 100-brand platform, it's an EBITDA-line problem.
The math gets worse when you layer in speed-to-lead. The MIT Sloan / InsideSales Lead Response Management Study (Dr. James Oldroyd, 2007) found leads contacted within five minutes are up to 21× more likely to qualify than leads contacted in 30. Translation: missed and slow-answered calls aren't just lost jobs, they're lost qualification entirely.
The diagnostic version of this conversation isn't "buy a voice agent." It's: size the leak per brand, identify the brands where production AI is safe to deploy first, and report it in a format your sponsor can defend to the IC.
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