Gain the Power of Persuasion

Most businesses and organizations know the value of a great website. A rockin’ color scheme, and super shiny web ‘2.0’ buttons, will attract customers to your product or service. A good logo doesn’t hurt either. But just as good design grabs the attention of a potential customer, bad content has the ability to turn them …

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How to Save $9,000 a year on your website

So you want to create or recreate your website? Maybe your website doesn’t accomplish any of your goals, maybe it aggravates users, or isn’t getting any traffic? There are so many places to start on a new website. I want to save you a lot of money. How does that sound? When you create a …

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A New Year, a New Website

Since it’s finally the future, I thought that I would update my website. I mean it is 2014, we are supposed to have hoverboards, and flying cars, the least I could do is make my website retina ready and more responsively awesome? Right? This website is built on top of wordpress, by yours truly. It’s …

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5 ideas to develop a great web strategy

Why do you think web projects fail? Well if you read the title you could guess it’s because of poor strategy. And you’d have guessed right. I’ve seen projects flounder under bad strategy. I’ve seen other projects derail because the correct strategy was not set from the project start. It really is important that you …

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Copy the Good Copywriting

Copywriting manifests itself in so many ways it’s hard to understand what it is. Journalists talk about making copy. So do business folk. Charities too. But what does copy mean for the web? The website Website copy is the bread and butter of many businesses and organizations. When someone wants information, they’re likely to search …

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Benefits of a great digital design

So one night you are sitting on your couch with your laptop (or iPad if you’re spoiled) and you happen to stumble across a website that you think looks great. You may not even understand why you think it looks great. It may be something about the color, the spacing, the pictures. Maybe it’s the …

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How to write a great project proposal

In today’s marketplace, if you can’t write great proposals, you won’t be able to sell your services, and in turn you won’t eat. Let’s face facts: we’re in a buyer’s market when it comes to most services. For every job I send a proposal for, I’m competing with five, ten, or even more other agencies. …

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