Plan the perfect website project – Part 5 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Duck Duck Goose isn’t how you should find and choose your team. There are two teams you need, the first is your internal team, the second is your external team which is an agency or freelancer.   Right at the start …

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Plan the perfect website project – Part 4 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Today, in part four, we’re going to discuss the vision for your website. Vision is about more than knowing what your new website will look like. It’s about defining an experience. Close your eyes and imagine your website on launch …

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Plan the perfect website project – Part 3 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Last week I outlined why your customers are worth their weight in gold. Today we’re going to dive into the state of your current website. Let’s take a look at what you’re rocking with now shall we? Before you can …

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Plan the perfect website project – Part 2 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five Last week you learned a little about your organization and why you’re so special. Today we’re going to dive into who your customers are and why they are critically important. Your website is your story. But like any good storyteller, …

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Plan the perfect website

Plan the perfect website project – Part 1 of 5

All Parts in this series: Part One Part Two Part Three Part Four Part Five My goal for this five part blog series is to provide you with new techniques and approaches for planning your next website project, while keeping them as actionable and succinct as possible. And today, we start with a look at …

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Big promises can lead to better experiences

A $75 bottle of wine tastes better than a $14 bottle of wine. Even if you switch the wines. The promise implied in the price actually changes the way we experience the product. Two things to keep in mind: a. Giant promises lead to poor experiences. When you strain credulity and then fail to deliver …

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Best WordPress Plugins and Tips 2014

Hosting WPengine.com – $29 a month, and amazing customer service and great backups MediaTemple – $29 a month. I haven’t used this service, but MediaTemple has a GREAT reputation so it’s probably legit.   Plugins Live Chat – $15 on time. This is the best chat plugin for WordPress period. It allows you to put …

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What is branding and what makes it good?

What is a brand? A brand is often mistaken as a variety of different things and it’s important to understand its ambiguous nature. A brand is not simply the logo, nor the visual identity. A brand is not the product, the slogan or the advertising campaign. A brand is not even controlled by the company …

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What is craftsmanship and does it matter?

Now days with the Etsy revolution (humor me for a minute), we hear the term “craftsman” quite a bit. I dare say that we hear it so much that it may be losing it’s meaning. When is that last time you took a step back and considered what craftsmanship really meant? How does craftsmanship matter …

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Why you need a responsive website asap

I’m sure you’ve heard the term “responsive” over the last couple of years. If you haven’t, you’ve been shacked up in a cave… So why am I just now writing a blog post about responsive web? Well it’s not because it’s new to me or anything. I’ve been developing responsive websites for almost 3 years …

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