When building an online business from the ground up, one of the most important decisions one needs to make is which online shopping cart to…
Josh StarrMay 21, 2015
You know the drill: to cover and increase your university’s budget, more tuition-paying students need to apply to your school to cover administration fees and,…
Josh StarrMarch 5, 2015
Every business loses customers. It's the nature of working in a fast-paced market arena where choice is plentiful and customer satisfaction is hard to maintain.…
Josh StarrFebruary 26, 2015
Marketing is an essential part of almost every business model. Getting the tone of your advertising right, discovering the best demographics to focus on, and…
Josh StarrFebruary 12, 2015
Here's a hypothetical for you: Lets say that today you're tired from a long night out on the town. For a little pick me up,…
Josh StarrFebruary 5, 2015
Today's marketplace is flooded. New businesses open every day, and unless the product or service you're offering is an utter game changer, you're competing with…
Josh StarrJanuary 22, 2015
If you ask five designers for estimates on the same project, you’ll get five prices that vary wildly. Which can be crazy-making. Let me explain…
Josh StarrJanuary 13, 2015
So you have yourself a website. Congrats! Getting yourself a website is a huge step in the marketing your business game. You’re thinking: now what?…
Josh StarrDecember 28, 2014
I was sitting in my office sweating while staring at the countdown timer. Time itself seemed to have stood still. I was both excited and…
Josh StarrDecember 21, 2014
All Parts in this series: Part One Part Two Part Three Part Four Part Five Duck Duck Goose isn’t how you should find and choose…
Josh StarrOctober 17, 2014
All Parts in this series: Part One Part Two Part Three Part Four Part Five Today, in part four, we're going to discuss the vision…
Josh StarrOctober 17, 2014
All Parts in this series: Part One Part Two Part Three Part Four Part Five Last week I outlined why your customers are worth their…
Josh StarrSeptember 15, 2014
All Parts in this series: Part One Part Two Part Three Part Four Part Five Last week you learned a little about your organization and…
Josh StarrSeptember 5, 2014
All Parts in this series: Part One Part Two Part Three Part Four Part Five My goal for this five part blog series is to…
Josh StarrAugust 29, 2014
A $75 bottle of wine tastes better than a $14 bottle of wine. Even if you switch the wines. The promise implied in the price…
Josh StarrAugust 28, 2014
Hosting WPengine.com - $29 a month, and amazing customer service and great backups MediaTemple - $29 a month. I haven't used this service, but MediaTemple…
Josh StarrJuly 23, 2014
What is a brand? A brand is often mistaken as a variety of different things and it’s important to understand its ambiguous nature. A brand…
Josh StarrJuly 19, 2014
Now days with the Etsy revolution (humor me for a minute), we hear the term "craftsman" quite a bit. I dare say that we hear…
Josh StarrMarch 15, 2014
I'm sure you've heard the term "responsive" over the last couple of years. If you haven't, you've been shacked up in a cave… So why…
Josh StarrFebruary 12, 2014
Most businesses and organizations know the value of a great website. A rockin’ color scheme, and super shiny web ‘2.0’ buttons, will attract customers to…
Josh StarrFebruary 7, 2014
So you want to create or recreate your website? Maybe your website doesn't accomplish any of your goals, maybe it aggravates users, or isn't getting…
Josh StarrFebruary 5, 2014
Since it's finally the future, I thought that I would update my website. I mean it is 2014, we are supposed to have hoverboards, and…
Josh StarrJanuary 28, 2014
Why do you think web projects fail? Well if you read the title you could guess it's because of poor strategy. And you'd have guessed…
Josh StarrJanuary 21, 2014
Copywriting manifests itself in so many ways it’s hard to understand what it is. Journalists talk about making copy. So do business folk. Charities too.…
Josh StarrDecember 16, 2013
So one night you are sitting on your couch with your laptop (or iPad if you're spoiled) and you happen to stumble across a website…
Josh StarrDecember 16, 2013
In today's marketplace, if you can't write great proposals, you won't be able to sell your services, and in turn you won't eat. Let’s face…
Josh StarrDecember 16, 2013