As a web designer in today’s market, if you can’t write great proposals, you won’t be able to sell your services, and in turn you won’t eat. I like to eat. Eating keeps my wife and I alive.
Let’s face facts: we’re in a buyer’s market when it comes to web design services. For every job I bid on, I’m competing with five, ten, or even more other freelancers or agencies.
When you’re stuck in a crowd like that, you’ve got to find a way to set yourself apart, or face 20:1 (or even longer!) odds on winning that contract. The best way to set yourself apart is to build a personal relationship with a potential client before you ever pitch your business, but writing a good proposal comes a close second. Even if you have a prior relationship, a good proposal helps reinforce your ability to deliver. The truth is that a good proposal can push you to the top of the stack.
How do I do it?
1. I understand (and flatter) your target.
I make sure that I know what the business is, who the person I’m sending this proposal to is, and every small detail I can google. The more you know the potential client the better.
Make sure you say things that make them smile, like “I want this website to be awesome, just like YOU”. That’s always a deal clincher.
2. Keep it simple.
I make sure that I use short descriptions, space everything correctly, and get to the point quickly. No one wants to read a 10 page proposal
3. Make the document look great!
This document is the first thing that a client is going to see that is specifically tailored to them. Make sure that it looks great, and gives them a taste of what they would get if they paid for your services. Which brings me to the final point
4. Price is right.
If you bid too high, than might as well not spend your time doing it. The price HAS to reflect the level of services that you will provide. If the proposal looks like $10,000 than the client will be more apt to believing and ultimately paying that price. But if the proposal looks and feels like it’s not worth the time spent to view it, you’re out quicker than you realize.
Would you like a proposal?
If you would love to see these four awesome steps in action, than wait no longer! Head over to our contact page and send us your details. I would love to send you a custom solidGIANT proposal!