Restore Church Branding
Here is the final branding mark for Restore Church.
Restore Church wanted a “Light in the Darkness” feel to this, and had the great idea of having a flashlight look shining at the viewer. You can see the subtle outer glow to this one.
I’m using a Knockout for the typeface as well. One of my favorite typefaces of all time.
A Stolen Blessing
Check out some artwork I did for Sojourn Community Church. It’s the story of when Jacob stole the blessing from Esau. Comments? Lets hear them below.
New Solid Giant!
Welcome to the new site!
Take a poke around and if you feel so inclined leave your digits (or thoughts) below. I promise not to spam your email… well only if it’s a bad comment.
New Portfolio Projects coming soon
The Solid Giant has been a busy monster over the last few months and hasn’t had a free moment to update the portfolio section, but this week will be putting up a slew of recent projects… So keep those eyes open.
And just for good measure a teaser…
As my gift to you, here is a desktop wallpaper.
Leveraging WordPress for the Small Business
It’s no surprise that wordpress is the #1 Content Management System on the planet right now. If you are surprised than checkity check out the reasons why it is.
1. It’s free
2. Widely suported by developers everywhere
3. Huge list of plugins that do everything
4. Complete creative control on the look of a website
5. You can install it on your own server
6. Massive community of Themes
7. Easy to understand content editor
There are way more reasons that I could list here, but I’m sure you probably already know what wordpress is, because you are reading this article right now. And guess what? The article you are reading is built on WordPress.
Surprise!
Now that we have a basis for why WordPress is awesome, lets get started on how to leverage it for your business. And keep in mind, business can be swapped out for nonprofit, startup, church… anything that you need a website for.
Awesome Cloud Effect
Welcome to the awesome Cloud effect Javascript and CSS tutorial. Check out what it looks like in action here: www.nichesnowboards.com. We can all thank Ben for making me do this. Thank you Ben, xoxoxoxo.
This tutorial uses the jquery framework. If you don’t know what that is than read up my little one, read up.
Demystifying the Copywriting Myth
You have likely heard of the term copywriting If you’re a small to medium business owner. It’s thrown around a bit haphazardly these days. What with those Mad Men chaps and all.
But what is it?
Advertising? PR? Web content?
In reality, copywriting can mean all these things. When there are written materials representing you, your business or organization, you’re dealing with copy.
What makes good copy?
First, in an online context, copy is there to define your product or service. Visitors to your website must know what you’re pitching. They’ll have little interest in it if they don’t.
Secondly, copywriting defines your focus. Who are you speaking to? What are your marketing goals? Copywriting serves its purpose best when the purpose is known. Seems like a no-brainer, but getting the voice right can be difficult. It’s what matters. Copywriters do that.
That tone of voice is important. Take for example Solid Giant. We use loose language here. It’s fun. It’s who we are. But it isn’t right for everyone. That’s not to say you can’t be fun, but there is a difference between fun and professional, fun and business like, fun and caring, or just plain fun. It’s all about how you wish to appear.
Benefits of a great design
So one night you are sitting on your couch with your laptop (or iPad if you’re spoiled) and you happen to stumble across a website that you think looks great. You may not even understand why you think it looks great. It may be something about the color, the spacing, the pictures. Maybe it’s the texture of the website, the background. It could even be the beautifully written copy. It just feels right.
Perfect.
Feng shui.
You may ask yourself “What makes great design? Or better yet, how can it benefit me?”.
I’m glad you asked, imaginary friend, because guess what? That’s the whole reason for this article!